One of the great things about Google Analytics is that you can easily compare stats from the previous day, week or month.

One feature that I would love to have with combination with the options above, would be to choose a check box labeled “From the Beginning” which allows me to view stats from the beginning in time, from my websites tracking history. Right now you can do this manually, but a simple button or option would help others track stats easier.

If you use Google Analytics, how often do you compare stats to the beginning of your tracking history? If you do, why you do look back?